About
Hi, I’m Jill Lepore, a creative and results-driven social media manager with a passion for turning ideas into scroll-stopping content. With a background in marketing and art history, and years of experience managing social media accounts and campaigns fo CPG brands, I specialize in crafting social strategies that drive engagement and build loyal communities.
Experience
Currently, I manage social media and community engagement for TRESemmé and NEXXUS at OLIVER, leading content planning, real-time engagement, creator collaborations, trend identification, and community management across platforms. My role spans everything from content creation and copywriting to social listening, analytics, and live event coverage, helping brands connect with audiences in culturally relevant ways.
Previously, I managed the social presence for brands including Waterloo Sparkling Water and Viator at AnalogFolk Group, where I oversaw content creation, performance reporting, and client communications. Before that, I managed social channels and influencer marketing initiatives for Kobrand Wine & Spirits, partnering with more than 100 influencers annually to drive brand awareness and engagement.
Chronically online and always plugged into the latest social media trends, I thrive on turning internet culture into creative, impactful content.
I also hold a Wine & Spirit Education Trust Level 2 certification with distinction, combining my professional expertise with a deep appreciation for the wine and spirits industry.
