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Creator Work
With over seven years of experience managing hundreds of content creators and influencers, I bring both strategic and hands-on expertise to every partnership. I began at Kobrand Wine & Spirits, overseeing creator programs across 10+ brands and managing budgets of $100,000 annually per brand. Today, I lead strategic creator partnerships for Waterloo Sparkling Water and Viator, focusing on high-impact collaborations that align with each brand’s content calendar and creative ecosystem. Below are testimonials and recent partnerships that highlight this work.
Testimonials
"Working with Jillian was such a pleasure. She brought incredible energy and positivity to every project and always made me feel valued as a creator. She was easy to talk to, quick to respond, and kept everything running smoothly. Each campaign we worked on left me even more excited about the work we were creating together."
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"I’ve had the pleasure of working with Jillian for several years, first at Kobrand Wines and more recently at AnalogFolk with their client Waterloo. As a content creator, I’ve always appreciated how open she is to my creative input and the way she makes space for new ideas, even while providing clear briefs. She kept approvals and timelines smooth, was always quick to respond, and ensured projects ran efficiently from start to finish. Jillian makes collaboration enjoyable, and she’s someone you’re always glad to have on a project."
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"Collaborating with Jillian has always been such a seamless experience. She brings a clear vision to each project while also welcoming creative input, which makes the process feel truly collaborative."
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